About Wm Phelps Custom Jeweler Foundation

Since 1974, Wm Phelps Custom Jeweler has been the 2nd generation full-service jewelry store. We began as The Silver Shop at the bottom of Loon Mountain in Lincoln, New Hampshire.

Our family-owned store takes pride in our world-class designs and creation of bespoke jewelry, our signature Nature Collection of Naples-inspired sea life jewelry, and our motto, no repair is too minor. Check out our services page for full description of services we offer.

Desktop for craft jewelry making with professional tools
Designer design jewelry at workshop
Designer design jewelry at workshop

Our Story

Lincoln, New Hampshire, was a favorite of William and Lois Phelps. However, the snow and ski area had begun to change, so they relocated our full-service jewelry store to Plano, Texas, a Dallas suburb. Their sons David and John began working with their father, Bill, in their jewelry store. Then, in the mid-1980s, the oil crisis struck, and the economy had an impact on the luxury goods sector. As a result, William and Lois looked for a place that revolved around a vacation season that didn't require snow.

Business in Naples

Through Lois's sister, Ruth, William and Lois visited Naples, Florida, and fell in love with the city. They met Ann Landers, who walked them about the place and told them they had to open their business there. It was still under construction. As a result, William and Lois established William Phelps Custom Jeweler in Naples, Florida, in 1988. They are still one of the original tenants in the building today. In 1992, their thriving business was so busy they required an additional jeweler.

John and Jennifer

William and Lois contacted their son, John, who was still living in Texas, and informed him that they were planning to recruit another jeweler and that it would be fantastic if he wanted to come out here and work with them. So John packed his belongings and relocated to Naples, Florida. For six years, John and Bill collaborated, and Lois worked in the office as a bookkeeper.

Jennifer, John's girlfriend, moved out of Texas after graduating from UTD around this period, and the two married in 1995. Bill and Lois felt it was time to retire in 1998, so they sold the company to John and Jennifer. Jennifer received office and bookkeeping training from Lois. John and Jennifer have been the shop's owners for the past 24 years.

Our Recognitions

  • Members of The Independent Jewelers Association, the only jeweler chosen for Naples, FL, as well as Jewelers of America
  • Featured as one of the top ten "Coolest Jewelry Stores in America" by Instore Magazine as well as in Gulf Shore Life, Naples


We work hard to achieve perfection and complete client satisfaction. The majority of our ready-made designs are developed and crafted on the premises by our two expert goldsmiths. We use cutting-edge technology to put your jewels in the spotlight. You may learn about the numerous facets of our jewelry items by seeing them on our large screen gem cam in our store.

The gem cam is immediately connected to the jeweler's microscope, allowing you to view exactly what he sees and for him to clarify any restoration points your jewelry may require.

Goldsmith at work